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Ruca Malén

At Ruca Malén, French and Argentine winemaking styles combine to create elegant wines. Over the years the winery grew and was upgraded. To reflect this evolution Foster Newton developed a Branding Plan to renovate the brand, proposing a clear, differentiating visual communication strategy. This led to the design of a Key Visual, a rewriting of Ruca Malén’s legend and the creation of new content for the webpage.