We worked with Wines of Argentina in this celebration of Argentine wine that also includes food, art and music. We wanted to offer a window into contemporary Argentine culture: we roamed the streets to find the spirit of our country. The aesthetic of iconic boroughs from Buenos Aires such as Chacarita, La Paternal, Villa Crespo and La Boca was the main inspiration for this project. The work of contemporary Argentine artists Juan Carlos Romero and Roberto Jacoby also left its mark on our designs. With this referents in mind we worked on the concept of Barullo and a proposal for its visual identity which we applied to graphic pieces, posters, advertisements and the webpage of the event.